Sahara For Indian Sports

The Sahara group has been the sponsors of Team India over the years and it is encouraging to know that they have retained faith on the Board for Control of Cricket in India (BCCI) even after its widely publicised internal problems regarding election, distribution of television rights, team selection and coach-captain tension. There have even been problems regarding display of its brandname on the Team India jersey and other gears in International Cricket Council tournaments. Their faith in Indian cricket epitomises the passionate love for the game in the hearts of the common Indians. Sahara has also been the sponsors of the Indian hockey team. Their patronage of India n sports is truly praiseworthy.