Direct Waste

The DTH mechanism launched by Doordarshan is flooded with the government channels. It has not got some of the most popular entertainment and sports channels and is sure to flop in the cable television market. It is true and justified that the Indian government would not ever look to promote sex and violence, depicted in some of the cable channels otherwise beamed in the country. It is also justified that the Prasar Bharati would like to promote its own channels. But that should not tantamount to wasting public money by promoting a hi-tech bouquet of electronic media channels which is sure to be a loser in the competitive market.