Education And Entertainment

In this age of cut-throat competition, a media house will perish in the long run if does not meet the demands of the viewers. They can get empowered only if they sit back and enjoy the programmes aired on television. If they do not like to watch certain things on the television, the TRPs of programmes airing such materials will drop, and they will be taken off the screen. This apparently simple market mechanism controls the regulation of materials shown on television, and the interest of the viewers in the matter of their empowerment by education through entertainment, is thus ensured.