Catering To Needs

S.L. Rao’s insight into modern-day advertising hits the bull's eye. Nowadays, with opening up of the market to multinational sellers and other business reforms, advertising agencies are innovating ideas with amazing rapidity. With people getting more and more cautious about choosing products, the advertising world is getting more and more competitive,- all geared up to woo the potential customers. But this sort of consumer sovereignty is leading to manifold increase of advertising expenses, leading to increased cost of the products, much to the dismay of the consumers. Again, especially the 'cold war' among the soft drinks manufacturers is ridden with controversies, often assuming mock-heroic proportions.